Disgusting Freshity

For the most part I really abhor marketing aimed at creating a softer image of something that is repugnant. Take political campaigns, for example. Those campaigns give opportunities for some of the most blatant white-washing of tombs. Though, since there's usually an opponent to delve and criticize, the marketing fluff avails very little.

Other times, the images that marketing portray are not so easily debunked. If the white-washing is really subtle, or if the nastiness of the material that is being covered up is not so nasty, the marketing can be really effective. I still am not sure which is worse. The subtle spins cover up only small sins, but which can endure unchallenged for a long time. The blatant ones will fool those who want to be fooled, but the rest of us just laugh at them.

Sometimes the marketing spin on a company is so wrong that it's funny. Here are some pictures of a local steel forge works, on Cortland Ave. These are shots taken from the outside, looking in through some of the "garage doors."






All in all, these shots show some pretty clean and orderly areas given what goes on in a forge. Still, there's lots of dirt and grime. And I can only guess at how smoky the places get at times.

Well, forges need marketing fluff, too. Or, at least, that's the impression I get from this banner that is stretched across Cortland avenue for people to see right alongside these grubby images:


It.

Is.

So.

Wrong.

Assorted Insanity (a.k.a. English Sucks)

What do you associate with the word, "assorted?" For me, it is a box of assorted chocolates - the kind that are all mixed up so that you can't really tell what's inside the candy until you bite down on it. I mean, these boxes of chocolates almost always have the word "assorted" printed somewhere on the outside. So, for me,

Assorted = Chocolates

A few days ago the Word of the Day that is emailed to me from the Merriam-Webster web site was "assorted." Here's the definition that came with it:

as·sort·ed /əˈsɔrtɪd/ Pronunciation Key - Show Spelled Pronunciation[uh-sawr-tid] how IPA Pronunciation– adjective

1.	consisting of different or various kinds; miscellaneous: assorted flavors; assorted sizes.

2.	consisting of selected kinds; arranged in sorts or varieties: rows of assorted vegetables.

3.	matched; suited.

---

[Origin: 1790–1800; assort + -ed²]

The first definition matched up closely with my own understanding of the word. But I read further and realized an interesting incongruity in my thinking. The second and third definitions imply some kind of order: sorting; arranged; matched. Funny, even though the root word, "sort" is pretty obvious, I'd never thought of this word as having anything to do with order - it was always miscellany/chaotic/unorganized to me.

So, does anyone use "assorted" to refer to something that's been sorted? Something that has varying parts, but which parts have been grouped together by some kind of sorting process? Not me. And I'm kind of ticked off that I never thought about it before. I mean, the word even says "sorted" in it!

I dunno. The weirdness probably comes from some long-forgotten, but gruesome past.

Stupid English with its sordid origins.