Disgusting Freshity

For the most part I really abhor marketing aimed at creating a softer image of something that is repugnant. Take political campaigns, for example. Those campaigns give opportunities for some of the most blatant white-washing of tombs. Though, since there's usually an opponent to delve and criticize, the marketing fluff avails very little.

Other times, the images that marketing portray are not so easily debunked. If the white-washing is really subtle, or if the nastiness of the material that is being covered up is not so nasty, the marketing can be really effective. I still am not sure which is worse. The subtle spins cover up only small sins, but which can endure unchallenged for a long time. The blatant ones will fool those who want to be fooled, but the rest of us just laugh at them.

Sometimes the marketing spin on a company is so wrong that it's funny. Here are some pictures of a local steel forge works, on Cortland Ave. These are shots taken from the outside, looking in through some of the "garage doors."






All in all, these shots show some pretty clean and orderly areas given what goes on in a forge. Still, there's lots of dirt and grime. And I can only guess at how smoky the places get at times.

Well, forges need marketing fluff, too. Or, at least, that's the impression I get from this banner that is stretched across Cortland avenue for people to see right alongside these grubby images:


It.

Is.

So.

Wrong.